Operational clarity for founders building real businesses.
Private advisory, operating systems, and practical AI — for founders who want calmer execution and better decisions.
The Founder Edit is a considered approach to building and running a business — focused on clarity, judgement, and systems that actually support the founder.
This work sits at the intersection of strategy, operations, and applied AI.
Not hype. Not hustle. Just thoughtful structure and experienced perspective.
Built for founders who:
Are carrying too much in their head
Feel stuck between growth and complexity
Want fewer tools, clearer priorities
Care about how their business feels to run
Prefer calm execution over constant urgency
Areas of Practice
Founder advisory
Strategic clarity, prioritisation, and decision-making support.
Operating systems & structure
Designing simple, durable ways of working across people, process, and tools.
AI & automation (practical)
Applying AI where it genuinely saves time, reduces friction, or improves judgement.
Business simplification
Reducing noise, tool sprawl, and unnecessary complexity.
Execution & follow-through
Helping founders turn direction into action.
Moments of transition
Support during growth, stagnation, burnout, or strategic reset.
Engagements are tailored and intentionally selective.